Local SEO is a key component of any digital marketing strategy. Local SEO is the process of optimizing your business to rank in the local search results for your target audience.
Local SEO has been around for a long time, but it has evolved to be more sophisticated and complex. It has become more important than ever, as consumers are more reliant on search engines and mobile devices to find what they need.
The benefits of local SEO are not limited to rankings in search engine results pages (SERPs). Local rankings can lead to increased traffic from organic searches, which may translate into increased revenue through conversion rates and higher customer lifetime value.