If you don’t have the money to invest in your website, don’t fret. Sometimes the cheapest solution is not always best. Cheap websites are oftentimes poorly designed and won’t get you the results you want.
So what should you do? Invest in a website design company that has experience with SEO and conversion optimization. Not only will this help your site rank higher on search engines, but it will also increase conversions, which is important because sites that convert well typically rank better on Google and other search engines.
I believe web-as-a-platform services have matured to the point of offering exceptional value, and in my opinion, have moved the needle on affordable website design. I also believe this is good news because just creating a website and not marketing it in some fashion is like building a beautiful building in a field without any roads or even a footpath. To say the least, such a location is not going to do much good finding customers or vice versa! Yes, your website may be “beautiful”, but what good is it if no one can find it?
I have seen countless websites go bust-that is-not provide any kind of return on investment. This is why I broke away from the old paradigm of “if you build it they will come”. I believe in straightforward and modern web design that is easy to access on any kind of device, but the big question that people don’t ask is, what comes after that? My answer: Every website needs buzz factors to drive the best possible traffic. These buzz factors are different for every business and there are no silver bullets. Here are some common website buzz factors that can move the needle on a small business website.
As with any web project, it takes some research and experience before considering which marketing approach may yield the best results for finding desirable web traffic. Even though most business owners don’t like to hear this, it’s important to note that most marketing, despite all of the digital drumbeats promising this and that, is still an exercise in trial and error. Don’t believe that? You are likely 30 years younger than me-just a guess.
Of course, a website does not market itself. It has to be tied into your business model in a way that makes sense for your business. This takes effort and costs money, and it is as important as the website itself. If you’ve been in business for a while this insight is likely redundant, but I’m primarily writing this for new business owners who are at the mercy of many suspect services all clamoring they have “the best” marketing solution.
I’m here to tell you there is no best marketing solution. Every factor that makes marketing work for a company is a variable, and learning to understand those variables for your particular business will be a likely indicator of your future success.
Cheap Web Design or Free does not mean people will see your site!
Having WiseWala Web Design and the other tools our digital agency can help you with design a plan for your website that will make the most sense for you. Not all companies or non profits are the same when it comes to web design needs, we understand that after being in business for over a decade, and we are ready to help you succeed in the plan that you choose moving forward.